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Built to
outlast us.

Ruach's Farms is a 100% family-owned agricultural holding company in Alwar, Rajasthan. Contract poultry pays for the soil, the soil pays for the retreat, and each division is built to fund the one after it.

100% family-ownedStructure
Alwar, RajasthanPhase 1 location
IB GroupContract model
Empty arid farmland near Alwar at golden hour, a single weathered fence post standing in cracked sandy soil with the Aravalli hills behind

The ground we are acquiring

Alwar, Rajasthan

Ruach

/ruːɑːx/

What began as a search for stability became a deliberate choice to own. We combine 35+ years of financial discipline with a refusal to build on borrowed ground, and Ruach's Farms was built to hold its assets outright.

'Ruach' (Hebrew) means breath, spirit, or life force. We are breathing life into the arid landscapes of Rajasthan, turning that earth into a vertically integrated asset meant to last for generations.

Sustainable spirit

Regenerative practices that honour the land while maximising output.

Life force

Engineered water and infrastructure bringing vital resources to the desert.

Read our full story

Strategic advantage

We didn't choose this ground for the view. We chose it for logistics, zoning, and asset appreciation, and the acquisition is structured so we hold every inch of it.

The NCR corridor

Alwar sits within reach of the National Capital Region. That shortens logistics for feed and bird transport, and keeps the asset close to Delhi-based management and oversight.

Undervalued asset

Agricultural land being acquired below NCR-fringe valuations. We are positioning ahead of the appreciation curve, and we keep 100% of the upside.

Why Alwar

The meeting point of NCR logistics, favourable agricultural zoning, and a clear land-appreciation runway.

Biosecurity shield

Rajasthan's dry climate naturally suppresses pathogens, while high solar hours lower long-term energy costs.

A beautiful place to rest

Alwar's hills, lakes, and big skies are a rare asset, held in reserve for the third division.

Ruach's Poultry

The engine. Contract broiler operations under the IB Group model, on ground the family is acquiring outright. This division exists to do one thing well: produce predictable cash that funds everything after it.

A long semi-environmentally-controlled poultry shed at cold blue hour, its row of ventilation fans lit from inside by warm amber light, gravel service track in the foreground
Land In acquisition
Water RO treated
Integrator IB Group

The integrator carries the input risk

Under the IB Group contract model the integrator supplies chicks, feed, and medicine, then buys the grown birds back. Feed prices can move violently and we do not absorb that shock. What stays ours is the ground, the infrastructure, and the operational discipline.

Fixed grow window, then a mandatory empty-shed gap.
ModelIB Group contract
LocationAlwar, Rajasthan
InfrastructureBio-secure sheds, RO water, generator backup
StatusLand acquisition in progress

Three zones, mapped against the wind

Total functional separation is what keeps a flock alive. The layout is oriented so clean air moves through the sheds before it ever reaches waste.

Clean and living

Caretaker dwelling, entry control, and admin. Nothing crosses inward without passing through here.

Production

The sheds themselves. Semi-controlled environment with cooling pads and automated ventilation.

Waste and compost

Litter handling, downwind and downstream. What leaves here becomes the second division's fertiliser.

Zone A prevailing wind Zone C

Water logic Commercial RO before a single bird drinks
Climate Cooling pads and automated ventilation
Power Generator backup, non-negotiable in Rajasthan
Oversight Veterinary supervision under integrator protocol

Ruach's Farming

The soil. Once poultry is stable, the same ground goes into regenerative crops, fed by cured litter from the sheds. This division is not a revenue explosion. It is how the land itself becomes worth more every year.

Aerial view of regenerative crop strips, alternating bands of green wheat, pale barley and dark tilled earth running diagonally across the frame beside a bare tilled field

The same soil, twice

Poultry and crops share one piece of ground. Nothing is trucked in, and nothing is wasted.

Waste from one division is the input of the next. That is the whole thesis, and it is why these phases are ordered the way they are.

Soil logic over yield chasing

Crops are chosen for what they do to the ground and for how they sit in the arid-zone calendar, not for whichever commodity is briefly fashionable.

A loop that closes

Four steps, each one feeding the next. The fertiliser is a by-product we already paid for.

Litter

Bedding and manure leave the sheds during the sterilisation window.

Cure

Composted properly in Zone C until it is safe, stable, and worth putting on a field.

Soil

Organic matter goes back into arid ground that has very little of it to begin with.

Crop

A harvest that costs less to grow because the inputs never had to be bought.

What goes in the ground

Four crops suited to the region, the water budget, and the season the poultry cycle leaves open.

Wheat गेहूं The winter staple. Predictable, storable, always saleable.
Barley जौ Tougher than wheat on thin water. A hedge against a poor season.
Isabgol इसबगोल Psyllium. A genuine arid-zone cash crop with real export demand.
Groundnut मूंगफली A legume, so it puts nitrogen back rather than only taking.

Beecher'sHope

The third division is not an investment product. It is a rustic desert homestead on ground the family will own outright, built for the climate rather than the camera, and let out when the family is not in it.

Enter the retreat The long game, after poultry and soil
A lone sandstone homestead on the desert floor at night, lantern light spilling from its verandah under a sky thick with stars

Minimal luxury, maximum stillness

Sandstone and earth. A deep, wind-aware porch. Solar-heavy, rainwater-fed, and sited away from light pollution so the sky becomes the main amenity. Not a flashy resort, and not trying to be one.

01 Sandstone and earth Local stone and earthen materials that belong to the landscape and age into it rather than against it.
02 A dark sky Far enough from town that the stars are the reason to come. Nothing about the lighting plan is accidental.
03 Wind-aware layout A deep porch and an orientation tuned to prevailing winds, so the building cools itself before anything is switched on.
04 Every drop captured Rainwater harvesting and solar are first principles in the arid zone, not sustainability decoration.

Structure and leadership

100% family-owned. Land is equity, infrastructure is capital, and ownership is never separated from accountability.

Sanjay Kumar, Founder and CFO

Sanjay Kumar

Founder · CFO

35+ years in finance. Fiscal discipline, capital deployment, and structural compliance.

35 YRS EXP
Gaurav Kumar, Co-Founder, Strategy and Systems

Gaurav "Algo" Kumar

Co-Founder · Strategy & Systems

Full-stack developer leading brand architecture, agri-tech, and platform.

SYSTEMS ARCHITECTURE
Joshua Rao, Strategic Advisor

Joshua Rao

Strategic Advisor

Network and funding strategy. Connecting Ruach with aligned capital and scale.

DEAL SOURCING
Vishal Sood, Legal Counsel and Chartered Accountant

Vishal Sood

Legal Counsel · CA

Chartered accountant handling compliance, structuring, and tax audits.

COMPLIANCE & AUDIT

Capital governance and reporting

Operated with institutional-grade transparency, so there is continuous oversight and alignment between operations and capital.

Comprehensive financial and operational updates covering flock performance, infrastructure milestones, feed-conversion ratio, and capital metrics.

Biological audits and continuous veterinary supervision under the IB Group model keep biosecurity strict and mortality low.

Revenue is anchored by offtake agreements. Under the IB Group contract model, chicks, feed, and medicine are supplied directly, which removes input-market exposure.

Mitigating the unknown

Agriculture carries inherent risk. Our model is built on active, structured mitigation.

Climate volatility

Threat

Rajasthan summers exceed 45°C.

Mitigation

Semi-environmentally-controlled sheds with cooling pads and automated ventilation keep internal conditions stable.

Biological threat

Threat

Avian disease can wipe out a flock.

Mitigation

Strict three-zone biosecurity, RO water filtration, and a mandatory sterilisation gap between cycles.

Market exposure

Threat

Feed prices fluctuate wildly.

Mitigation

We don't absorb input shocks. Under the IB Group contract, chicks, medicine, and feed are supplied by the integrator.

Participation is optional

Ruach's Farms is self-funded and family-owned, so we are not raising a round. The model is simply open to a limited number of aligned partners who want exposure to a real, contracted agricultural asset. Explore the structure and run the numbers yourself.

See how participation works

Informational only. Agriculture carries risk, and past performance does not guarantee future returns.